Saturday, August 14, 2010

Why Social Media is important in today’s corporate World?

 In today’s world there will be only a few people who would not have heard of “Twitter “or “Facebook”. We are engaged in these two sites whether on our computers or mobile handsets, but do we know why these sites are so important? Is it just to connect to our friends?? 

Previously we were just aware of orkut which was really a lovable site for all the youngsters to find them more friends and contacts, if the person was in country or abroad.

Following the same wave of communication Facebook and Twitter were launched as a new weapon of media. We soon learnt that it was not just our friends uploading their pictures and updates on Facebook but celebrities also started communicating through these sites. And it’s not just celebrities; but the corporate biggies did not stay behind promoting their products and services on Facebook. Let’s take it for Ambani Brothers fighting on oil rights or Amitabh Bachchan tweeting on the reviews of Raavan for his son. And this way the social media is slowly stepping into our lives without making any noise and we are just welcoming the new generation media in our lives.

Talking from the corporate point of view, they are right in their own way. As India has come a long way in developing its IT skills and services, children prefer to hang on more on the internet rather than watching a cartoon film on TV. To make “More sales more profit” it is necessary for the corporate world and the corporate biggies to promote their products on these sites systematically. This is the fastest, cheapest and easiest way to reach out to people.

Joining the social media is the call of the hour and these two sites have become the emblem of it. Company’s publicity, advertisements and marketing campaigns are simultaneously being more and more dependent on these social media sites for more profit making.

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